Your brand
deserves more than attention
We help brands become easier to notice, easier to recall and easier to choose.
MARKETING strategy • Advertising • Design
Your brand deserves more than attention
Marketing strategy • Advertising • Design
We help brands become easier to notice, easier to recall and easier to choose.
Warsaw-based hybrid strategic and creative studio
MADforBrands is a strategic partner for companies that expect more than design. We diagnose brands, define clear positioning and build communication systems that strengthen recognition and drive long-term growth.
Warsaw-based hybrid strategic and creative studio
MADforBrands is a strategic partner for companies that expect more than design. We diagnose brands, define clear positioning and build communication systems that strengthen recognition and drive long-term growth.
Brand Diagnosis & Strategy
Advertising Campaigns Online, OOH & 360°
Creative &
Design
Marketing Audit & Consulting
Dive into selected projects
Explore our latest work, along with select projects I created earlier in my career.
Dawid Lekszycki Head of Strategy & Creation
With more than 25 years in the industry — from global networks (McCann, Leo Burnett, DDB) to leading creative teams in Poland — I combine strategic discipline with practical, evidence-based marketing.
I help brands build clarity, salience and communication systems that support long-term growth.
Dive into selected projects
Explore our latest work, along with select projects I created earlier in my career.
Dawid Lekszycki Strategy & Creation Head
With more than 25 years in the industry — from global networks (McCann, Leo Burnett, DDB) to leading creative teams in Poland — I combine strategic discipline with practical, evidence-based marketing.
I help brands build clarity, salience and communication systems that support long-term growth.
How can we support you most effectively?
Branding*
& Marketing Strategy
We build strong, memorable brands that drive growth.
- Communication audits that reveal what works — and what holds you back
- Analysis of distinctive brand assets and brand codes
- Clear, effective communication corrections
- Brand-building workshops for marketing and brand teams
- Growth strategies focused on awareness and sales
- Rebranding and complete brand creation
- Full brand identity development
Advertising Campaigns
Online, OOH & 360°
We turn strategy into campaigns that get noticed and deliver results.
- Strategic and creative campaign concepts
- Bold ideas and distinctive visuals — from single ads to full 360° campaigns
- Film and animation production
- Full campaign management from concept to launch
- Activation across META, Google, TikTok, LinkedIn, and YouTube
- Ongoing performance tracking and optimization
Design
Digital & Print
We design with purpose — to attract, engage, and convert.
- Complete brand identity systems
- Print materials and digital content for every touchpoint
- Social media assets, videos, and motion design
- Custom formats and DTP preparation ready for production
Social Media,
Websites & Landing Pages
We create digital spaces that connect brand and business.
- Strategic communication architecture
- Analysis and improvement of existing pages
- Complete website and landing page design: concept, content, UI/UX, and implementation
- SEO and ongoing support for measurable growth
In-House
Team Support
When you need extra hands or minds
we step in.
- On-site graphic and strategic onboarding
- Temporary integration with your internal team for key projects
Ongoing Marketing Support & Audit
We’re your strategic partner — ready to discuss, challenge, and rethink ideas.
- Consultations and creative brainstorms that inspire fresh thinking and better decisions
- Honest, data-driven advice to help you choose the right direction
- Ongoing strategic support and mentoring in marketing and brand growth
- Brand and marketing training programs for your team
- Audits that connect your marketing efforts with measurable business results
How can we support you most effectively?
Branding*
& Marketing Strategy
We build strong, memorable brands that drive growth.
Advertising Campaigns
Online, OOH & 360°
We turn strategy into campaigns that get noticed and deliver results.
Social Media,
Websites & Landing Pages
We create digital spaces that connect brand and business.
Design
Digital & Print
We design with purpose — to attract, engage, and convert.
In-House
Team Support
When you need extra hands or minds
we step in.
Ongoing Marketing Support & Audit
We’re your strategic partner — ready to discuss, challenge, and rethink ideas.
*Branding isn’t just a graphic identity design!
Branding is the process of building mental availability — making your company come to mind in buying situation and be linked with the right associations when it does. It’s about using distinctive brand codes and a clear, consistent promise that consumers recognize and trust over time.
It encompasses brand strategy, brand identity & brand codes (design and more), brand communication, and brand experience — all working together to shape how people remember, recall, and choose your company.
*Branding isn’t just a graphic identity design!
Branding is the process of building mental availability — making your company come to mind in buying situation and be linked with the right associations when it does. It’s about using distinctive brand codes and consistent positioning to create, strengthen, and leverage memory structures that shape how consumers perceive and choose your brand.
Teams perfectly matched to your challenge
In today’s world of growing specialization, there’s no single team that fits every project. That’s why we work in a hybrid model — selecting the best specialists for each task. This allows us to combine the knowledge and experience of large agencies with the speed and flexibility of a boutique approach.
Teams perfectly matched to your challenges
In today’s world of growing specialization, there’s no single team that fits every project. That’s why we work in a hybrid model — selecting the best specialists for each task. This allows us to combine the knowledge and experience of large agencies with the speed and flexibility of a boutique approach.
Effective communication
for your growth
We are brilliant at crafting effective communication that
Coordinator of projects and advertising strategy advisor. Owner of marketing agency AB AWANS – a partner of BLUE. Advisor and coach, trainer of technic
Branding*
& Marketing Strategy
We build strong, memorable brands that drive growth.
- Communication audits that reveal what works — and what holds you back
- Analysis of distinctive brand assets and brand codes
- Clear, effective communication corrections
- Brand-building workshops for marketing and brand teams
- Growth strategies focused on awareness and sales
- Rebranding and complete brand creation
- Full brand identity development
Advertising Campaigns
Online, OOH & 360°
We turn strategy into campaigns that get noticed and deliver results.
- Strategic and creative campaign concepts
- Bold ideas and distinctive visuals — from single ads to full 360° campaigns
- Film and animation production
- Full campaign management from concept to launch
- Activation across META, Google, TikTok, LinkedIn, and YouTube
- Ongoing performance tracking and optimization
Design
Digital & Print
We design with purpose — to attract, engage, and convert.
- Complete brand identity systems
- Print materials and digital content for every touchpoint
- Social media assets, videos, and motion design
- Custom formats and DTP preparation ready for production
Social Media,
Websites & Landing Pages
We create digital spaces that connect brand and business.
- Strategic communication architecture
- Analysis and improvement of existing pages
- Complete website and landing page design: concept, content, UI/UX, and implementation
- SEO and ongoing support for measurable growth
In-House
Team Support
When you need extra hands or minds
– we step in.
- On-site graphic and strategic onboarding
- Temporary integration with your internal team for key projects
Ongoing Marketing Support & Audit
We’re your strategic partner — ready to discuss, challenge, and rethink ideas.
- Consultations and creative brainstorms that inspire fresh thinking and better decisions
- Honest, data-driven advice to help you choose the right direction
- Ongoing strategic support and mentoring in marketing and brand growth
- Brand and marketing training programs for your team
- Audits that connect your marketing efforts with measurable business results